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Wiz Khalifa to launch fashion brand FRESHKO

Wiz Khalifa to launch fashion brand FRESHKO

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Wiz Khalifa is donning a new business hat.  The rapper is launching a new clothing line called FRESHKO. 

The brand -- which is available online beginning today -- is a joint venture with Wiz's fellow Taylor Gang cohort Berner as well as fashion designer Sketch.  Wiz, Berner and Sketch will be on hand to showcase the line's 150 pieces at the clothing store Tradition in Los Angeles' Beverly Center today at 4:00 p.m. Pacific. 

FRESHKO's website describes the brand's style as "smooth, timeless, relevant" and "universal."  The line has its roots in graffiti, music and art -- which Wiz says are all skills people use to express themselves.  For more information visit Freshkolife.com.

 

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